Digital Marketing Executive

Job Responsibilities

1. Develop and implement digital marketing strategies to drive online traffic to the company website and generate quality leads.
2. Manage and optimize PPC campaigns (Google Ads, Facebook Ads, etc.) to increase ROI.
3. Conduct keyword research and implement SEO best practices to improve website ranking and organic traffic.
4. Create and manage email marketing campaigns, including content creation, audience segmentation, and performance analysis.
5. Oversee social media marketing strategy and content calendar across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
6. Monitor and analyze the performance of digital marketing campaigns using Google Analytics and other relevant tools.
7. Stay up-to-date with digital marketing trends and best practices, and suggest new strategies to enhance our digital presence.
8. Collaborate with internal teams to create landing pages and optimize user experience.
9. Identify and evaluate new digital marketing opportunities and technologies to keep the company at the forefront of developments in digital marketing.
10. Experience in website backend management, including content management systems (CMS) and basic HTML/CSS knowledge.