Digital Marketing Executive

Job Responsibilities:

1. Create and implement digital marketing strategies to drive online traffic to the company's website.
2. Manage and optimize online advertising campaigns, including Google AdWords and social media ads, to increase brand awareness and generate leads.
3. Track and analyze website and social media performance using Google Analytics and other tools to identify areas for improvement.
4. Develop and manage email marketing campaigns to nurture leads and engage with customers.
5. Produce and publish high-quality content for the company's website and social media channels.
6. Stay up-to-date with industry trends and best practices in digital marketing and make recommendations for improvements.
7. Collaborate with cross-functional teams, including design and development teams, to ensure the successful execution of marketing campaigns.
8. Monitor and respond to customer feedback and inquiries on social media platforms.
9. Conduct market research to identify customer needs and preferences, and adjust marketing strategies accordingly.
10. Provide regular reports and presentations on marketing campaign performance to senior management.