Digital Marketing Executive

Job Responsibilities:

1. Social Media Management:
   1. Develop and execute content strategies for LinkedIn, Facebook, and Instagram.
   2. Manage daily posts, engage with followers, and track performance.
   3. Run targeted social media campaigns to generate inbound leads.
2. Content Marketing & SEO:
   1. Create and optimize SEO-friendly blog posts.
   2. Develop email newsletters and recruitment-focused articles.
   3. Work with AI tools to generate engaging, value-driven content.
3. Performance Marketing & Ads:
   1. Set up and manage LinkedIn and Google Ads (without heavy paid dependency).
   2. Optimize campaigns for lead generation with a focus on organic growth.
4. Website & Analytics:
   1. Ensure Gulfworkforce.com is updated, user-friendly, and SEO-optimized.
   2. Monitor Google Analytics & other tools to track performance and engagement.
5. Lead Generation & Automation:
   1. Use digital strategies to generate leads for recruitment services.
   2. Implement email marketing funnels and CRM-based outreach.
6. Branding & Growth Hacking:
   1. Explore new marketing trends to differentiate us in the recruitment industry.
   2. Run A/B tests on creative copy and targeting strategies.

Key Requirements:

1. Experience: 2 years in digital marketing, preferably in recruitment or B2B services.
2. Skills:
   1. Strong SEO, content marketing, and LinkedIn marketing skills.
   2. Hands-on experience with Google Ads, LinkedIn Ads, and lead generation tools.
   3. Proficiency in Canva, ChatGPT, and marketing automation tools.
   4. Ability to create high-quality, engaging content.
3. Mindset:
   1. Proactive, data-driven, and goal-oriented.
   2. Creative thinkers who can generate organic traction.
   3. Ability to work in a fast-paced, bootstrapped startup environment.

Preferred Qualifications:

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Experience in recruitment marketing or B2B lead generation is a plus.
3. Familiarity with UAE and GCC job markets.

Why Join GWF:

1. Growth-Oriented Role: Work directly with the founder and help scale the brand.
2. Ownership & Autonomy: Drive marketing strategies with creative freedom.
3. Startup Culture: Learn and grow in an exciting, fast-paced environment.
4. Career Progression: Opportunity to lead the marketing function as the company scales.

Salary, Visa, Insurance, Performance-Based Incentives.