Digital Marketing Executive

Befit Sports Club
Dubai
AED 200,000 - 400,000
Job description

We are seeking an experienced and innovative Digital Marketing Executive to oversee SEVEN's digital landscape. This individual will lead efforts to optimise and enhance our websites, manage paid advertising, and improve user engagement across digital channels.

The ideal candidate is highly knowledgeable in website management, UI/UX, and data-driven advertising with a strong understanding of Webflow, Figma, and Zoho.

Key Responsibilities

Website Management:
  • Maintain and update SEVEN's websites using Webflow, ensuring content is relevant, accurate, and aligned with brand standards.
  • Collaborate with designers, developers, and the brand team to enhance website functionality and improve user experience.
  • Oversee SEO optimisation, improve page loading times, and manage plugins and third-party integrations to drive conversions.
Paid Advertising & Campaign Management:
  • Plan, implement, and optimise paid advertising campaigns across channels such as Google Ads, Facebook, Instagram, and YouTube.
  • Analyse performance data and refine targeting, bidding, and ad creative to maximise ROI.
  • Work with our brand team to produce compelling, brand-aligned ad content that resonates with target audiences.
UI/UX Optimisation:
  • Utilise Figma to collaborate on UI/UX improvements, creating wireframes and prototypes for seamless user experiences.
  • Enhance website usability, navigation, and overall user experience, optimising for both desktop and mobile devices.
  • Develop landing pages and implement changes that support lead generation and user retention.
Data Analysis & Reporting:
  • Track and report on key metrics related to digital performance, user engagement, and campaign ROI.
  • Conduct A/B testing and monitor campaign effectiveness, adjusting strategies based on data-driven insights.
  • Share insights with the brand team to inform broader brand and content strategies.

Requirements

  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Proven experience (2 years) in digital marketing, specifically in website management and paid advertising.
  • Proficiency in Webflow, Figma, Google Analytics, Google Ads, Facebook Ads, SEO, and CMS platforms.
  • Strong understanding of UI/UX best practices and experience working with web development teams.
  • Analytical mindset with a strong ability to interpret and act on data insights.
  • Passionate about wellness with an active lifestyle that resonates with SEVEN's brand ethos.

Benefits

  • Competitive Salary: Competitive salary package commensurate with qualifications and experience.
  • F&B Discount: 50% discount at the club's café "The DOSE By Silvena" for all food and beverage items produced in-house.
  • Full Access to SEVEN's Club & Classes: Full access to SEVEN's facilities and a wide range of fitness classes.
  • UAE Employment benefits:
    • UAE Visa for 2 years.
    • Medical insurance coverage.
    • 30 days of annual leave.
    • Yearly flight tickets to home country.
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