Digital Marketing Coordinator

Roles and Responsibilities

• Support the digital marketing team to create and manage campaigns across all channels, including but not limited to SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing efforts.
• Update and maintain websites and micro-sites.
• Manage online listings and respond to guests’ online feedback, creating a positive relationship with guests through online reputation platforms.
• Work closely with internal team and external partners to ensure campaign KPIs are achieved across all channels.
• Stay updated on the latest digital trends and best practices to continually improve marketing efforts.

Qualifications

• Bachelor’s degree in business, marketing, or a related field.
• Prior experience in the hospitality industry is a plus.
• Understanding of digital marketing efforts, including SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Campaign Management and Execution

• Plan, create, and execute digital marketing campaigns across various channels, such as social media, email marketing, content marketing, PPC advertising, and SEO.
• Monitor campaign performance and make adjustments as needed to improve results.
• Coordinate with other teams (content creators, designers, developers) to ensure campaigns are consistent and on-brand.

Social Media Management

• Manage and grow the company’s presence across social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create and schedule posts, engage with followers, and analyze performance through analytics tools.
• Develop social media strategies to increase brand awareness, engagement, and lead generation.

Email Marketing

• Create and manage email marketing campaigns, including newsletters, promotions, and customer engagement emails.
• Segment email lists, craft compelling copy, and design visually appealing email templates.
• Analyze email campaign performance, including open rates, click-through rates, and conversion rates, and optimize accordingly.

Content Creation and Optimization

• Work with content creators to develop high-quality blog posts, website content, landing pages, and other marketing materials.
• Optimize content for SEO, ensuring it ranks well on search engines and drives organic traffic.
• Research industry trends and keywords to improve content visibility and engagement.

SEO and SEM

• Assist in search engine optimization (SEO) strategies to improve the website's organic search ranking.
• Help manage search engine marketing (SEM) campaigns like Google Ads, ensuring ads are targeted, effective, and within budget.
• Perform keyword research and implement on-page and off-page SEO strategies.

Analytics and Reporting

• Use tools like Google Analytics, Social Media Insights, and SEO tools (e.g., SEMrush, Moz) to track, analyze, and report on digital marketing campaign performance.
• Identify key metrics (KPIs) for different marketing activities, such as website traffic, conversion rates, and engagement levels.
• Prepare reports for management, providing insights and recommendations based on data.

Desired Candidate Profile

• Digital Marketing Expertise: In-depth knowledge of digital marketing platforms, including social media, email marketing, SEO, and PPC advertising.
• Creativity and Content Creation: Strong writing skills to create compelling, on-brand content for blogs, social media, emails, and other digital platforms.
• Data Analysis and Reporting: Ability to track key performance indicators (KPIs) and campaign metrics to assess the success of digital marketing efforts.
• SEO and SEM Knowledge: Experience with both on-page and off-page SEO strategies.
• Project Management: Strong organizational skills to manage multiple campaigns and projects.
• Communication Skills: Clear and concise written and verbal communication skills for creating engaging content and working with team members or clients.
• Social Media Savvy: Knowledge of social media platforms, trends, and best practices for engaging with audiences.
• Adaptability and Agility: Ability to quickly adapt to changes in the digital marketing landscape.