Digital Marketing Assistant, Ounass - UAE National
Job description
Running and reporting on Google campaigns
- Running all topline numbers for reporting dashboards for Ounass
- Reporting dashboard WoW performance by channel
- Weekly Reporting on new customer acquisition
- Running app download reports via Adjust tool
- Brand specific campaign performance reports
- General ad hoc data gathering / reporting requirements
- Setting up and maintaining UTM tracking tags
- Competitor analysis and data gathering to understand and collate key competitor campaigns and launch timings
- Consolidating monthly costs
- Reporting daily on campaigns performance (ROI, IS, CTR) across accounts and markets
- Running paid advertising across SEM channels
- Keyword research for key search campaigns
- Own the ad copy creation process
- Updating all regions with new ad copies and required extensions
- Monitor and enhance active bid strategies
- Communicating new brands, adding to search accounts and removing discontinued brands
- Writing of paid search copy and site links, including getting these translated
- Downloading customer lists to create custom audiences
- Setup of Google search ads and social media
- Ongoing SA Templates creation and fixing
- Audience / remarketing lists update
- Ongoing campaigns optimization – performance based
- Briefing creatives requirements via Jira
- Coordinating campaign asset delivery and translations
- Delivering assets to digital marketing analysts and ensuring campaigns go live according to deadlines
- Assisting in coordinating other team members to ensure costs are being managed and flagging / understanding when targets are not being met