Digital Manager

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

What you'll be doing

The Digital/E-Commerce Manager on behalf of the OTB Group is responsible for leading the digital strategy and overseeing regional e-commerce operations. This role involves ensuring that the digital platform reflects OTB's brand identities, delivering a sophisticated online shopping experience.

Key Responsibilities:

1. E-Commerce Strategy:
   • Develop and implement the regional e-commerce strategy, ensuring alignment with OTB's global vision.
   • Build strategic partnerships with all OTB brands and balance regional direction with local innovation.
   • Act as a key liaison with Chalhoub IS&T to oversee website development, ensuring optimal functionality and adherence to OTB's aesthetic standards with relevant localization for the Middle East market.
   • Drive online sales and engagement through a seamless luxury digital experience.
   • Develop recurring reporting to several management lines (local/HQ) on e-Commerce budget, revision, forecast, metrics, etc.
2. E-Merchandising Excellence:
   • Lead efforts to optimize product assortment, categorization, and presentation on the website, ensuring it reflects the Maison’s aesthetic and seasonal priorities.
   • Work closely with the merchandising team to ensure inventory alignment and showcase key products.
   • Collaborate with OTB HQ to implement e-merchandising guidelines and elevate the online shopping experience.
3. Website Management:
   • Oversee day-to-day website operations, including updates, navigation, and technical functionality, in collaboration with Chalhoub IS&T.
   • Monitor site performance, usability, and content accuracy to ensure optimal functionality and customer satisfaction.
4. Digital Campaign Oversight:
   • Provide strategic guidance for digital campaigns to ensure they align with product launches and the brand's identity.
   • Collaborate with the Performance Marketing team to enhance campaign impact through integrated e-merchandising strategies.
   • Collaborate with OTB HQ to implement Digital Media guidelines.
   • Tracking experience with tools like Adobe Analytics, Tableau, or CRM systems (Salesforce).
5. Omnichannel Operations:
   • Support the integration of online and offline efforts by promoting store services such as click-and-collect and highlighting boutique-exclusive offerings.
   • Collaborate with store teams to ensure digital efforts complement in-store priorities.
   • Liaise with Chalhoub Group internal teams to get the best support on multiple streams i.e. customer service, digital payment, last mile delivery, etc.
6. Team Leadership:
   • Manage the digital team, including other streams and departments, fostering innovation and alignment with OTB's strategy.
   • Act as a bridge between OTB HQ, merchandising, marketing, and various Chalhoub Group internal teams (IS&T, Data, Digital Marketing, Logistic, Last Mile, Compliance, Customer Service, and Digital Payments) to ensure smooth communication, execution, and alignment.

What you'll need to succeed:

• At least 5+ years experience within Ecommerce/Online Merchandising Management.
• Experience in launching websites.
• Experience with Shopify (preferred).
• Proficiency with wider digital tools and analytics systems.
• Familiarity with luxury fashion merchandising principles and customer expectations (mandatory).
• Proven leadership and project management skills.
• Proven strategic mindset with attention to detail in product presentation and client experience.

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities, and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.