Digital Content Strategy Manager

Job Title: Digital Content Strategy Manager

Job Description:

We are Concentrix, a new breed of tech company - human-centered, tech-powered, and intelligence-fueled. We create game-changing solutions across the enterprise that help brands grow across the world and into the future. Trusted by clients across all major sectors, from up-and-coming success stories to iconic Fortune Global 500 brands in over 70 countries spanning 6 continents.

Our game-changers:

• Challenge Conventions
• Deliver outcomes unimagined
• Create experiences that go beyond WOW

If this is you, we would love to discuss career opportunities with you. In our Concentrix Catalyst team, you will work with the engine that powers the experience design and engineering capabilities at Concentrix. A leading global solutions company that reimagines everything CX through strategy, talent, and technology. We combine human-centered design, powerful data, and strong tech to accelerate CX transformation at scale.

We believe content is the connective tissue of design, tying desired outcomes to meaningful experiences. We speak as strategic leaders who bridge design, technology, and business to deliver a human-centered approach for our clients and their customers. We are deep in technology, strategy, and creative. We need a versatile, experienced Digital Content Strategy Manager who can develop a content strategy that prioritizes customer needs, user experience, and business goals.

Responsibilities:

• Working understanding of technical SEO and how it impacts the content strategy.
• Understanding the connection between content, delivery technologies, and design.
• Understand key customer journeys associated with brands and leverage data insights when defining content strategies.
• Knowledge about content component modeling and ability to work with UI/UX designers to make improvements and suggest existing/new modules.
• Gather current messaging and style guide assets and/or help create and define assets for key messaging to initiate and implement content strategy.
• Excellent understanding of information architecture, page content hierarchy, and taxonomy.
• Defining and descoping campaign briefs, content inputs, new projects for the copy and publishing teams.
• Develop content strategy that prioritizes customer needs, user experience, and business goals.
• Demonstrated curiosity and ideas for how generative AI can optimize content delivery at scale.
• Be the leading voice for the content strategy by facilitating brainstorming workshops with the client.
• Ability to take a client-provided creative campaign brief and plan the cross-channel content execution for web, app, SAS, and CRM.
• Ability to lead teams of content creators and publishers to deliver on a creative brief.
• Interview stakeholders to define content and messaging goals and success metrics for each product launch or campaign.
• Ability to collaborate with extended teams and build stakeholder relationships that positively impact & influence business goals.

Required Skills:

• Excellent English and Arabic writing and proofreading skills.
• Strong understanding of content management systems (CMS) such as Adobe, WordPress, Magento, and Shopify, as well as digital, social media, and CRM platforms.
• Strong research skills and natural curiosity; may be asked to train-up on specific client technologies.
• Strong presentation and interviewing skills.
• Strong organization and documentation skills.
• Proficiency in MS Office tools.
• Managerial and team lead experience leading teams of writers and publishers.
• Excellent time management and organizational skills.
• Excellent stakeholder/client management skills.
• Effectively manage work allocations and coordinate with the publishing team lead to ensure priorities are met.
• Creative and collaborative engagement style.
• Beginner to intermediate knowledge of generative AI tools and practices.
• Ability to manage and monitor teams' work, coach and mentor writers where needed.
• Ability to identify, plan, and manage content requirements end-to-end on projects.
• Ability to create content directly in PowerPoint slide templates and make content fit elegantly into established slide designs for executive reports and presentations.
• Working knowledge of UI/UX collaboration tools like Zeplin and Figma is a plus.

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