Digital Analytics Consultant

Digital Analytics Consultant
A leading global solutions company is seeking a Digital Analytics Consultant to drive insights and optimize digital marketing performance. This role involves leveraging analytics systems, data visualization tools, and business intelligence platforms to improve customer experience and inform strategic decision-making. The ideal candidate will have expertise in digital analytics, audience intelligence, and measurement strategies.
Job Location: Dubai, United Arab Emirates
Job Industry: Technology and Digital Analytics
Job Function: Data Analysis and Business Intelligence
Salary: Negotiable
Gender: Any
Key Responsibilities

1. Conduct analytics and channel assessments to evaluate performance against benchmarks and identify opportunities for digital experience improvement.
2. Develop and execute measurement strategies aligned with consumer-centric business goals.
3. Establish KPIs that connect to significant business impact and enterprise strategic initiatives.
4. Provide data-driven recommendations for improving digital acquisition and retention marketing performance.
5. Review and build dashboards, reports, and research insights across digital platforms such as websites, portals, and mobile apps.
6. Create behavioral segmentation models and analyze customer dynamics for audience intelligence projects.
7. Research and leverage data to shape digital product strategies and personalization initiatives.
8. Audit data collection implementations and create solution design documents to support accurate tracking and reporting.
9. Collaborate with technical teams to ensure proper implementation of analytics tracking plans.

1. Bachelor's degree in a relevant field.
2. Minimum of 3 years of experience in digital and web analytics.
3. Strong ability to interpret and communicate complex data and insights.
4. Experience working with digital analytics platforms such as Google Analytics, Adobe Analytics, Firebase, and Looker Studio.
5. Proficiency in data visualization tools such as Power BI and Tableau.
6. Familiarity with Google Tag Manager, Data Warehousing, and the Google and Adobe Marketing Suites.

1. Competitive salary and benefits package.
2. Opportunity to work in a remote-first global organization.
3. Professional development and growth in digital analytics and business intelligence.
4. A collaborative and dynamic environment focused on data-driven decision-making.