Digital Acquisition Manager Ploom

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Digital Acquisition Manager Ploom

As Digital Acquisition Manager, you will build and deploy the digital acquisition journey and are responsible for the acceleration of consumer growth and feeding the Commercial Engine with the "Right" leads. You will manage best-in-class traffic campaigns across all channels including Paid social, SEO, Programmatic campaigns, and PPC, as well as optimizing the website journey of new consumers including the development of acquisition propositions in our platforms.

Position:

As the Digital Acquisition Manager in the Marketing Middle East & Shisha department, you will:

• Lead the Digital consumer Acquisition & Conversion strategy and deployment:

Grow the consumer base via Social Media, SEO and ads campaigns, and innovative channels (in line with legal restrictions);
Lead the Digital campaign planning in collaboration with the Digital agency;
Ensure campaigns are tagged for effective reporting;
Identify ways to engage consumers digitally in retail & HoReCa;
Be a key contributor to the Digital Communication Strategy working closely with Marketing Brand to ensure Acquisition needs are met;
Work closely with Digital CRM & Retention Manager to ensure effective targeting and acquisition;
Database segmentation to ensure effective CRM Acquisition campaigns and targeted messages by segment to optimize the Acquisition rate;

• Data Management and Testing:

Use data analytics and testing to optimize messaging for potential Leads and turn them into consumers;
Collaborate with Data Science and E-Commerce teams in mapping journeys, identifying potential gaps and space for improvements;
Understand all metrics and their contribution to achieving acquisition goals and objectives;

• Analysis & Optimization:

Ensure a robust Consumer Data strategy with solid content plans and constant optimization;
Analyze and interpret data to steer online directions and improve leads Acquisition;
Perform needed tests (i.e., A/B testing) and analyze the efficiency of a journey or/and a campaign;

• Budget:

Build & Implement the digital (Acquisition) budget. Provide input for planning the budget according to the agreed Master plan. Monitor and control the budget regularly to ensure optimal ROI;
Collaborate with internal stakeholders to ensure on-time and on-budget delivery of desired results;

• Agency Management:

Manage and coordinate the plans building and deployment with the digital agency;
Build the yearly Media plans and technical actions;
Responsible for meeting the deadline for each project;

Requirements:

• Bachelor’s degree in Marketing, Statistics, Mathematics, Computer Science, or another quantitative field preferred;
• 4-5 years using Paid ads, SEO, Programmatic ads, and any Digital Acquisition tool;
• 4-5 years’ experience marketing based on data;
• 4-5 years’ experience delivering B2C leads Acquisition;
• 4-5 years’ experience performing A/B testing and reporting results;
• Familiar with multichannel acquisition, conversion, retention, and website structure;
• Proficient in digital analytics and social listening tools, demonstrating strong analytical abilities;
• Strong communication and relationship-building skills;
• Excellent English level;
• Highly organized, detail-oriented, and a team player;
• Proficient in MS Office Suite and well-versed in various digital channels.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.