Demand Manager

As a Demand Manager at Etihad Airways, you will play a crucial role in maximizing revenue through accurate demand forecasting, in-depth analysis of demand patterns, market trends, and competitor strategies. You will collaborate closely with cross-functional teams to develop and execute strategies that contribute to achieving network PRASK (Passenger Revenue per Available Seat Kilometer) targets.

Accountabilities

1. Revenue Optimization: Achieve monthly revenue targets and maximize network revenue through accurate demand forecasting and strategic revenue management tactics.
2. Accurate Forecasting: Precisely forecast demand, ensuring detailed mapping at multiple dimensions (e.g., Class, time of departure, day of week, Origin, and Destination), especially during peak periods and special events.
3. Peak Management: Strategically manage revenue during peak times and special events to capitalize on demand fluctuations.
4. Competitive Analysis: Monitor competitor pricing and market trends to identify opportunities and threats and adjust strategies as necessary.
5. Performance Analysis and Data-Driven Adjustments: Track and analyse revenue performance metrics, conduct regular performance reviews, and make data-driven recommendations for improvements. Refine demand trends, validate system outputs, and ensure accurate Origin and Destination data to optimize revenue management inputs and network optimization results.
6. Collaboration: Work closely with all commercial departments, Network Planning, alliance, sales, e-commerce, marketing and loyalty, to ensure pricing and revenue strategies align with overall business objectives.
7. Systems and Tools: Utilize revenue management software and tools effectively to support decision-making and optimize revenue opportunities.
8. Continuous Improvement: Identify and implement process improvements to enhance revenue outcomes continuously.
9. Project Involvement: Provide expertise in demand strategies for revenue management projects.

Education & Experience

1. Educated to degree level or with relevant analytical experience.
2. 5 years working experience in a numerate and analytical role.
3. High familiarity with airline systems, such as PROS, Origin & Destination Systems, GDS, DDS, and reporting tools such as Tableau, Zenztech but not required.