Data Director

As the Data Director for Social Media, you will own all reporting related to our client portfolio and drive data-driven decision-making for both internal and external teams. Your expertise will be pivotal in shaping and optimizing our social media strategies, driving engagement, and improving overall performance. This leadership role requires a strong blend of analytical prowess, strategic thinking, and social media acumen. You will also need to be proficient in data-analytics tooling, with an emphasis on social media performance, social listening, and competitor benchmarking. Additionally, you must be capable of managing a team to efficiently produce high-quality, insight-rich reports for internal and external stakeholders.

Responsibilities:

1. Develop and execute a comprehensive data and reporting strategy for social media, aligning it with the client’s broader reporting objectives and our social strategy team’s goals.
2. Lead a team, providing guidance, mentorship, and fostering a culture of continuous learning and development.
3. Own the full calendar of reporting deliverables, ensuring their timely production, accuracy, and usability. Reports must be suitable for C-suite consumption and actionable for operating teams.
4. Collaborate closely with the strategy team to inform and establish key performance indicators (KPIs), and guide the setting of relevant benchmarks and targets across social media performance and social listening.
5. Oversee the use of, and potentially implement, advanced analytics tools and methodologies to track, monitor, and interpret social media data, providing actionable insights to inform strategic decision-making.
6. Work with cross-functional teams, including strategy and operations, to analyze performance data, optimize social media campaigns and content strategies, and generate client-facing reports.
7. Identify and proactively report on trends, patterns, and opportunities in social media data to help strategy teams refine audience targeting and content optimization efforts.
8. Conduct competitive analysis to benchmark social media performance against industry standards and identify gaps and opportunities for growth.
9. Oversee the tracking and attribution of social media-driven conversions, collaborating with interagency partners and client development teams to ensure our contributions are recognized across the full customer journey.
10. Ensure compliance with data privacy and security regulations in all data-related activities.

If you feel you fit the above criteria, please apply with your CV and cover letter.

Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.