Data Analyst-

Experience requirement: 3 years to 5 years relevant experience

Project scope: Data Analyst

Role Overview: The Data Analyst will be a key player in the BI team, part of the Consumer Banking business, leveraging data to drive strategic business decisions. This role requires a blend of technical prowess and business acumen to translate complex datasets into actionable insights. The ideal candidate will bring a proactive approach to data analysis, seeking out opportunities to drive innovation and efficiency within the BI team. We are looking for a data enthusiast who is eager to contribute to the bank's growth and success through insightful data analysis.

Role Requirements:

• Data and Logic Building: Discover data from source systems, structure them, and build data logics to prepare for further analysis and reporting.
• Data Analysis: Conduct complex data analysis to identify trends, opportunities, and key takeaways that inform business strategies.
• Reporting: Develop comprehensive reports and dashboards that clearly present findings to stakeholders.
• Cross-functional Collaboration: Work closely with various teams to integrate data insights into business decision-making processes.
• Stakeholder Communication: Engage with stakeholders to understand their data needs and provide tailored, data-driven solutions.
• Documentation: Maintain meticulous documentation of data analysis methodologies and outcomes.

Knowledge and Experience:

Technical:

• Experience with Data Extraction (Extract, Transform and Load) ETL techniques and technologies.
• Knowledge of and experience with marketing attribution techniques from data structuring to actual attribution methodology.
• Data analysis/segmentation based on key criteria.
• Advanced Excel capabilities, including data manipulation and visualization techniques.

Non-Technical:

• Strong presentation skills, with the ability to convey complex data insights clearly and impactfully.
• Experience in Banking and Financial Services.
• In-depth knowledge of the Cards business and loyalty marketing strategies.
• Proven track record in campaign fulfillment and tracking, with a focus on measurable outcomes.
• Experience with Think Cell and MS PowerPoint.
• Exceptional analytical and problem-solving abilities.
• Experience with cloud-based data platforms and big data tools (e.g., Azure).
• Capacity to manage large datasets and perform analysis under tight deadlines.
• Excellent communication skills, capable of engaging both technical and non-technical audiences.
• A collaborative team player who thrives in a dynamic, cross-functional environment.
• Resilience and adaptability in a fast-paced, deadline-driven setting.