Customer Strategy Activation Manager

• Support commercial and strategic priorities of the Emirates Airline account, leveraging data insights and personalised marketing communications to drive incremental revenue and customer centricity.
• Support and input in regular planning and prioritisation sessions involving CCM&B, Skywards, and Product and E-Commerce teams to ensure the communication requirements of all business units are taken into account in a collaborative manner.
• Manage customer engagement framework (how, when & what) and data activation as it applies to marketing.
• Develop the customer engagement segments and audiences in conjunction with the Customer Insights team, and identify important marketing and personalisation activities for activation.
• Support with adoption and governance that all customer communication and data activation initiatives have clear objectives and are in line with the customer engagement framework methodology.
• Actively seek opportunities to bring customer strategy and data activation into personalisation, marketing planning, campaign execution and measurement.
• Support the delivery of personalised and automated campaigns to meet the agreed and prioritised business goals and timelines defined in prioritisation sessions.
• Assist with educating the wider business on the personalised customer data activation framework, process and its relevance to customer communications across all marketing channels.
• Support with mentoring wider CCM&B team in understanding data and customer needs and ensuring these are delivered, communicating openly and confidently, identifying and proposing personalisation and data activation solutions to challenges.
• Build strong relationships with regional cross-channel and digital marketing teams and MMCs to ensure collaboration resulting in cross-channel multi-regional lifecycle programmes.

To be considered for the role, you must meet the below requirements:

• Over 8 years of experience in Marketing and Media Communication with a degree in Marketing or Communications (12+3 or equivalent).
• Qualification in Marketing preferred. Experience in a senior marketing role with demonstrable experience in the interpretation and exploitation of customer insight to drive change and revenues.
• Experience in an Airline / Travel industry is preferable.
• Experienced in personalisation, database marketing techniques and CRM platforms.
• Must be customer centric and focused, pragmatic and commercially astute to manage new communications which may cut across existing, historical activities.