Customer Relationship Management Consultant

About Us

Lenskart (parent company of OWNDAYS) is Asia’s largest eyewear company serving 50 million people - helping them see better and lead better quality lives. We have more than 2000 omni-channel stores across 175 cities in Asia and the Middle East. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.

About Owndays

Owndays is a leading eyewear company that offers a wide range of high-quality spectacles to customers worldwide. Established in Tokyo, Japan in 1989, the company has grown to over 500 stores in 13 countries worldwide and has become one of the most trusted and innovative eyewear brands in many parts of the world. The company's success is a testament to its commitment to quality, innovation, and customer satisfaction.

Key Responsibilities

• Own and execute the CRM strategy with a focus on increasing customer lifetime value and maximizing CRM-driven revenue in the UAE and KSA markets.
• Manage customer data and campaigns across all CRM channels (email, SMS, WhatsApp, push notifications, loyalty program and journeys).
• Utilize CleverTap to create, test, and optimize targeted, data-driven customer journeys and engagement campaigns.
• Use Power BI dashboards to monitor, analyze, and report on CRM revenue performance, campaign effectiveness, and customer behavior.
• Conduct advanced customer segmentation and cohort analysis to drive personalization and campaign precision.
• Collaborate with performance marketing, online team, and operations teams to ensure campaign alignment and maximize overall impact.
• Design and execute A/B tests to continuously improve engagement and conversion rates.
• Be highly data-driven—regularly analyze campaign metrics, customer insights, and funnel performance to guide strategic decisions.
• Maintain CRM database hygiene and ensure compliance with all data protection regulations (GDPR, regional laws).

Qualifications & Skills

• 3–5 years of hands-on CRM experience, preferably in omnichannel retail, e-commerce, or consumer brands.
• Strong experience with CleverTap and proficiency in Power BI for campaign tracking and revenue reporting.
• Proven ability to drive measurable revenue through CRM initiatives, ideally across UAE and KSA markets.
• Familiarity with performance marketing and how CRM integrates into broader digital campaign strategies.
• Deep understanding of customer segmentation, lifecycle marketing, and personalization techniques.
• Analytical mindset with comfort handling large datasets and translating insights into action.
• Strong collaboration and communication skills.
• Arabic language skills and regional market experience (UAE/KSA) are a plus.