Customer Marketing Manager

Roles and responsibilities

The Marketing Manager leads the marketing strategy for the Retail Discount business, focusing on brand building, customer growth, and value-driven marketing campaigns. They shape the brand's voice in a competitive market using digital marketing, traditional advertising, and customer engagement to increase visibility, loyalty, and sales.

ROLE PROFILE

• Define and implement the marketing vision for the company, positioning our discount retail offerings in the market as a value-oriented solution.
• Create a compelling brand story that resonates with cost-conscious consumers.
• Lead the development and execution of multi-channel marketing campaigns, including digital (social media, email, SEO, SEM), traditional media (print, radio, TV), and in-store promotions. Ensure campaigns are aligned with business objectives, customer ne
• Drive customer acquisition efforts through lead generation, promotions, and partnerships.
• Develop retention strategies, including loyalty programs, personalized offers, and targeted communications, to build long-term customer relationships.
• Work closely with the sales, operations, and product teams to ensure marketing strategies are aligned with business goals. Support retail operations by providing marketing materials, in-store activations, and promotional strategies to drive foot traffic
• Oversee the development and execution of a strong online presence across social media platforms, websites, and e-commerce channels. Utilize analytics to assess performance and continuously optimize strategies for maximum engagement and conversions.
• Manage the marketing budget, ensuring resources are allocated efficiently and effectively to deliver the highest possible impact. Track campaign performance, analyze metrics, and adjust tactics to meet KPIs.
  

Requirements

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum of 5 years of proven experience in marketing, with a focus on brand communication, media planning and digital marketing.
• Strong written and verbal communication skills in English and Arabic.
• Demonstrated experience as a Marketing Manager, ideally within the food industry or retail sector, with a deep understanding of marketing strategies specific to the FMCG market

Desired candidate profile

1. Digital Marketing Strategy

• Campaign Planning: Developing integrated online marketing campaigns that align with business goals.
• Goal Setting: Defining measurable objectives such as website traffic, lead generation, or sales.
• Budget Management: Allocating resources effectively across various digital channels.

2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• On-page & Off-page SEO: Optimizing website content, structure, and external links to improve search engine rankings.
• Keyword Research: Identifying and targeting high-traffic keywords to attract relevant audiences.
• PPC Campaigns: Managing paid search campaigns (Google Ads) to drive traffic and conversions.

3. Content Marketing

• Content Creation: Developing high-quality blogs, articles, videos, and infographics that resonate with target audiences.
• Content Strategy: Planning a content calendar and aligning content with SEO and customer journey stages.
• Content Distribution: Sharing content across platforms like social media, email newsletters, and websites.

4. Social Media Marketing

• Platform Knowledge: Expertise in major platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
• Community Engagement: Managing and growing brand communities through interactions, comments, and posts.
• Social Media Ads: Creating and optimizing paid social media campaigns for awareness, leads, or sales.

5. Email Marketing

• Email Campaigns: Designing and executing email marketing campaigns, including newsletters, promotions, and automated flows.
• A/B Testing: Testing email subject lines, copy, design, and CTAs to maximize open and conversion rates.
• Email List Management: Segmenting email lists based on customer behavior and demographics.

6. Data Analytics and Reporting

• Google Analytics: Using analytics tools to track and interpret digital performance metrics.
• KPIs: Monitoring key performance indicators like click-through rates (CTR), conversion rates, return on ad spend (ROAS), and customer acquisition cost (CAC).
• Data-Driven Decisions: Adjusting strategies based on insights to improve campaign performance.

7. Creativity and Innovation

• Ad Copywriting: Crafting compelling ad copy and content that captures attention.
• Creative Design: Collaborating with design teams to create visually appealing campaigns and assets.
• Innovation: Experimenting with new technologies, platforms, and marketing tactics to stay ahead of trends.

8. Leadership and Collaboration

• Team Management: Leading and coordinating a team of digital marketers, content creators, designers, and analysts.
• Cross-Department Collaboration: Working closely with sales, product, and customer service teams to align marketing efforts.
• Vendor Management: Collaborating with agencies or third-party vendors for outsourced digital marketing needs.