Responsibilities
Establish and drive strategy for Care product and identify new growth opportunities.
Analyze sales data, market trends, and consumer behavior to identify key performance indicators.
Analyze market trends, marketing, and promotional activities for competition to support our plans.
Work closely with Customer Service to enhance experience and reduce customer VOCs.
Drive channel expansion (mainly organized Retail, Carriers, B2B, and Pure Players).
Design programs and initiatives to drive attach rate.
Oversee regional P&L for all markets and channels.
Influence key stakeholders across the organization to drive business objectives.
Support the introduction of new lines of business across the region until they have reached critical mass (as-needed).