Lead the development and implementation of campaigns and initiatives, ensuring exceptional creative experiences that elevate industry marketing standards.
Test, evaluate, and implement cutting-edge AI tools to streamline content creation and automate workflows, enhancing productivity
Adept at overseeing a production unit of graphic designers, motion designers, video editors and art directors to elevate and scale the creative for multiple products
Write a creative strategy and presentations derived from multi-stakeholder data and insights for multiple products and brands
Capable of building scalable designs in multi formats for variety of storytelling touchpoints and personalized journeys
Refine and manage creative templates and resources, ensuring they leverage AI for increased efficiency and dynamism. Offer use cases and demos for our partners.
Automate and standardize repetitive tasks within Figma and After Effects to enable creativity, utilizing AI where possible
Execute on concepts by turning them into high-quality work. Working on campaigns, print & digital, paid & organic social, email, OOH, and more.
Experience in A/B testing formats and creatives across digital ecosystems and owned media.
Create project schedules, effectively managing timelines from conception through successful launch and beyond, communicating milestones to key stakeholders.
Access reporting tools to analyze asset performance.
Reviewing artwork and video performance metrics (per platform), analyzing winning trends, and determining a path for better creativity.
Continue to proactively learn about product creative strategy and also be able to educate cross-functional partners and internal team members on the latest product developments.
Be a brand guardian and consistently work to articulate and execute on-brand communication in the company's tone, values, proposition and visual standards
Qualifications:
Minimum 10-15 years of experience in Production or Creative, in house or agency
A strong commitment to mentoring and skill development, capable of inspiring creativity and innovation within the team
A passion for technology news and events.
Multilingual skills are a plus, particularly Arabic and English speakers will be given preference
Ability to work in high-pressure situations
Demonstrated experience using Generative AI tools such as ChatGPT, Jasper and MidJourney
Past experience or education in prompt engineering is a plus