Creative Director - Artificial Intelligence

Overview

Core42 is seeking a Creative Director & AI Lead to develop and oversee the organization's full spectrum of assets and brand visual strategy. Reporting to the SVP of Marketing, the main focus of this hands-on role is to activate the visual and storytelling needs for the company across product, sales and brand while adhering and advancing the company's greater awareness.

This role will involve both producing content as well as coaching and supervising an internal team with agency partners to ensure the highest standards of quality are met on a consistent basis for the brand and product GTM campaigns. The position uses both the left and right brain equally and requires a personality and skill set adept at brainstorming creative strategy, championing ideas, and socializing assets with multiple stakeholder teams to ensure a seamless launch on a global and local scale. They will develop beautiful storytelling, inspiring creativity in the form of static artwork, event presentations, sales collateral, and trailers and additional A/V assets to tell a story and engage B2B and consumer audiences for the brand. As the AI lead, they will be proactive about the incremental and systemic use of generative AI as part of the brand and partner relationships outputs.

Core42 is the UAE's national-scale enabler for cloud and generative AI, combining G42 Group's expertise across multiple technology disciplines into a single platform for public sector and large enterprise transformations. Building on our capabilities as sovereign cloud and HPC specialist, we bring generative AI, cybersecurity, professional and managed services expertise to enable national-scale program deployments across industries.

Responsibilities

• Lead the development and implementation of campaigns and initiatives, ensuring exceptional creative experiences that elevate industry marketing standards.
• Test, evaluate, and implement cutting-edge AI tools to streamline content creation and automate workflows, enhancing productivity.
• Adept at overseeing a production unit of graphic designers, motion designers, video editors and art directors to elevate and scale the creative for multiple products.
• Write a creative strategy and presentations derived from multi-stakeholder data and insights for multiple products and brands.
• Capable of building scalable designs in multiple formats for a variety of storytelling touchpoints and personalized journeys.
• Refine and manage creative templates and resources, ensuring they leverage AI for increased efficiency and dynamism. Offer use cases and demos for our partners.
• Automate and standardize repetitive tasks within Figma and After Effects to enable creativity, utilizing AI where possible.
• Execute on concepts by turning them into high-quality work. Working on campaigns, print & digital, paid & organic social, email, OOH, and more.
• Experience in A/B testing formats and creatives across digital ecosystems and owned media.
• Create project schedules, effectively managing timelines from conception through successful launch and beyond, communicating milestones to key stakeholders.
• Access reporting tools to analyze asset performance.
• Review artwork and video performance metrics (per platform), analyzing winning trends, and determining a path for better creativity.
• Continue to proactively learn about product creative strategy and also be able to educate cross-functional partners and internal team members on the latest product developments.
• Be a brand guardian and consistently work to articulate and execute on-brand communication in the company's tone, values, proposition and visual standards.

Qualifications

• Minimum 10-15 years of experience in Production or Creative, in house or agency.
• A strong commitment to mentoring and skill development, capable of inspiring creativity and innovation within the team.
• A passion for technology news and events.
• Multilingual skills are a plus, particularly Arabic and English speakers will be given preference.
• Ability to work in high-pressure situations.
• Demonstrated experience using Generative AI tools such as ChatGPT, Jasper and MidJourney.
• Past experience or education in prompt engineering is a plus.
• Portfolio of work for review.

What We Look For

If you are a performance-driven, inquisitive mind with the agility to adapt to ambiguity, you will fit right in. You should be eager to explore opportunities to build meaningful collaborations with stakeholders and aspire to create unique customer-centric solutions. Bias for action and a passion to conquer new frontiers in the AI space is at the heart of the Core42 community.

What Working At Core42 Offers

Culture: An open, diverse and inclusive environment with a global vision that encourages personal growth and focuses on ground-breaking, industry-first innovations.

Career: Outstanding learning, development & growth opportunities via structured training programs and innovative, high-tech projects.

Work-Life: A hybrid work policy to strike the perfect balance between office and home.

Rewards: A competitive remuneration package with a host of perks including healthcare, education support, leave benefits and more.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.