Creative Copywriter - English

Synopsis

The Copywriter Officer (English Language) holds a crucial role within our in-house Creative Production team, specializing in crafting compelling and persuasive written content tailored for marketing initiatives, with a strong focus on Etihad Airways marketing and Etihad Guest loyalty programme. This role requires familiarity with loyalty programme language and the airline business to enhance brand identity and storytelling efforts across various marketing channels.

Accountabilities

1. Develop engaging copy specifically targeted for marketing campaigns related to Etihad Airways and the Etihad Guest programme, leveraging familiarity with loyalty programme language to effectively communicate key messages and benefits to our audience.
2. Collaborate closely with internal stakeholders to understand project requirements and objectives, providing creative input and strategic solutions to effectively promote the Etihad Guest programme and drive engagement.
3. Participate in brainstorming sessions and creative workshops to generate innovative ideas and concepts for written content, contributing to a collaborative environment that fosters creativity and strategic thinking.
4. Support other copywriters, managers and graphic designers in adapting copy for different formats and platforms, enabling faster project turnaround times and facilitating in-house project completion without the need for external agencies.
5. Ensure consistency in tone, style, and messaging across all written content related to both Etihad Airways and Etihad Guest programme, maintaining high standards of quality and professionalism.
6. Stay informed about industry trends and best practices in loyalty programme communication and the airline business, incorporating relevant insights into copywriting strategies and approaches.

Education & Experience

1. 5+ years of experience in copywriting, content creation, or related field, with a specialization in marketing, preferably with a focus on loyalty programmes, particularly the Etihad Guest programme.
2. Bachelor's degree in English, Communications, Marketing, or relevant field.
3. Excellent writing and communication skills, with the ability to craft compelling narratives that engage and persuade audiences.
4. Strong attention to detail and proofreading skills, with a keen eye for accuracy and grammar.
5. Ability to work effectively in a fast-paced environment, managing multiple projects simultaneously while meeting tight deadlines.
6. Creative thinking and problem-solving abilities, with a passion for storytelling and brand communication within the context of loyalty programmes and the airline industry.
7. Knowledge of airline industry is advantageous.

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

To learn more, visit etihad.com.