Creative Copywriter | Dubai, UAE

Creative Copywriter

Department: Brand Studio

Employment Type: Full Time

Location: UAE

Reporting To: Nurah AlNaimi

Description

Tabby helps users take control of their finances by offering flexible, interest-free payment solutions across the UAE, KSA, Egypt, and Kuwait. Partnering with global brands like H&M, Adidas, and IKEA, we provide a seamless shopping experience, giving customers the freedom to shop smarter and save more.

Location: Riyadh, KSA or Dubai, UAE

We're looking for a Junior Copywriter who knows how to turn words into impact. Whether it's emails, push notifications, ad copy, or social media posts, your words will shape how customers interact with our brand. You thrive in both Arabic and English, crafting sharp, engaging, and on-brand copy that connects with our audience, and you know how to bring personality into messaging while keeping it clear and strategic. This role is all about creativity, clarity, and cultural relevance, with a focus on the GCC market, especially Saudi Arabia. If that sounds like you, keep reading.

What your day to day will look like:

• Write engaging, on-brand copy for CRM communications - emails, push notifications, SMS, and in-app messages.
• Assist with social media copy, crafting witty, scroll-stopping content across platforms.
• Develop weekly ad copy that speaks directly to Tabby's audience and drives action.
• Proofread like a hawk - spelling errors don't slip past you.
• Brainstorm and collaborate with designers, marketers, and product teams to deliver copy that's fresh, relevant, and aligned with our brand voice.
• Get creative with out-of-home campaigns, website messaging, and paid ads, crafting compelling ideas that capture attention and drive engagement.
• Stay informed on the latest trends in copywriting, social media, and customer engagement strategies, applying these insights to optimize campaigns.

• Bilingual pro with 2-3 years experience writing in both Arabic & English, and can switch between the two effortlessly.
• A witty writer who has a way with words and can make any message feel engaging.
• Sharp eye for detail ensuring high-quality copy even under tight deadlines.
• Comfortable with CRM creating effective copy for emails, push notifications, SMS, and in-app messages.
• A social wordsmith who crafts sharp on-trend copy for Instagram, TikTok, and different social channels.
• Highly organized in managing multiple projects and adapting based on data-driven insights.

• You have experience in e-commerce, fintech, or digital-first brands.
• You spotted the mistake in this job ad.