Work closely with the Marketing team to write content that aligns with our editorial voice and brand positioning, while understanding the larger business objectives.
Conceptualize and write campaign messaging framework, and executional messaging across e-com site pages, digital marketing assets, OOH, VM, CRM and all other channels.
Write clear, high-quality, compelling copy that is native for the various mediums.
Work within the creative team to build campaign concepts.
Content writing on new product launches, promotions, beauty advice, trends and more.
Support business growth and creative evolution by monitoring industry trends and providing concepts that help the brand remain fresh, competitive, and forward-thinking.
Help customers better understand our brands and key value propositions; always consider customer pain points when developing content.