Creative Content Director

Role Scope

1. Builds, leads, and reviews work of the creative team and guides them strategically with their priorities and focus.
2. Analyzes creative demands, anticipates bottlenecks, and manages workflow.
3. Supervises a cross-functional team of graphic designers, copywriters, and photographers/videographers in the strategic development of messages and deliverables.
4. Demonstrates a comprehensive understanding of brand development fostered through creative strategy and implementation.
5. Has a wealth of experience in design principles and creative industry standards across multimedia touchpoints.
6. Prioritizes work and resources across engagements based on short- and long-term needs.
7. Establishes production schedules for the department of designers, copywriters, and photographers, utilizing effective tools and digital platforms to increase efficiencies.
8. Conducts brainstorming sessions with the creative team to inspire strategic and creative thinking for innovative and actionable initiatives that are conceptually strong and suitable for CEO and CMO pitch presentations.
9. Reviews and approves art and copy developed by the team, ensuring deliverables effectively address marketing goals and challenges.
10. Leads the thinking process for fresh, innovative work that translates complex ideas into compelling creative ideas for visually sophisticated audiences.
11. Presents, or oversees the presentation of, final concepts and obtains approvals for deliverables.
12. Effectively manages three sub-functions including copy, creative shop, and visual content by setting clear quarterly objectives with a strong focus on prioritization to creatively bring to life the country marketing plans.