Creative Content Associate

We are looking for a passionate and innovative Creative Content Associate to join our team.

This position is perfect for a fresh graduate eager to develop their skills in content creation, social media management, and brand storytelling. You will play a vital role in crafting engaging content that resonates with our audience and supports our marketing efforts.

About the company:

Strategic Housing Group is a specialized property development and management company which focuses on co-living and hybrid hospitality within the student, young executives, and business traveler space. The company has several subsidiaries including operating brands (The Myriad & URBN) and technology services. The company is run by a team of professionals that cover Investments, Legal & Deal Structuring, Finance, Operations and Administration, Marketing, Project Development, Engineering and Technology.

Responsibilities

1. Assist in developing and implementing a comprehensive content strategy that aligns with the company's goals and objectives, focusing on increasing brand awareness and customer engagement.
2. Conduct thorough research on the Dubai housing market trends, customer preferences, and competitors to inform content strategy and ensure relevance.
3. Develop engaging and informative content for various platforms, including websites, social media, email newsletters, and print materials, specifically targeting the student housing market in Dubai.
4. Work closely with graphic designers and photographers to develop visually appealing content that highlights properties and enhances the company's image.
5. Implement SEO best practices to enhance website visibility and drive traffic, ensuring all content is optimized with relevant keywords.
6. Monitor and analyze content performance metrics, providing insights and recommendations for improvement based on data-driven results.
7. Create and manage social media campaigns to engage potential buyers and investors, utilizing platforms such as Instagram, Facebook, and LinkedIn to showcase properties and market trends.
8. Collaborate with the marketing team to establish and maintain the company's brand voice and messaging, ensuring consistency across all content.
9. Provide content writing and marketing guidance to team members as needed, fostering a collaborative and creative work environment.
10. Assist in content preparation for promotional events, exhibitions, and marketing opportunities to effectively attract potential buyers and investors.
11. Keep abreast of the latest trends in real estate, digital marketing, and content creation to ensure the company remains at the forefront of the industry.
12. Collaborate with the sales team to understand customer needs and create tailored content that addresses inquiries and promotes properties effectively.

Requirements:

1. Bachelor's degree in Marketing, Design, Communications, Journalism, or a related field (recent graduates encouraged to apply).
2. Strong writing and editing skills, with a keen eye for detail.
3. Familiarity with social media platforms and content management systems.
4. Proficiency in graphic design software (Adobe Creative Suite, Canva, etc.).
5. Creative thinking and the ability to generate fresh ideas.
6. Strong communication and collaboration skills.
7. Networking skills and an outgoing personality to build relationships with publications and influencers.
8. A portfolio showcasing your content writing and design work is a plus.