Copywriter - A Global Advertising Agency - Abu Dhabi

My client is one of the largest Ad agencies with 29 offices across 6 continents. They are looking for a Copywriter who can be based in Abu Dhabi.

This job requires to perform several functions, including content research, creative writing of a product or brand for promotional purposes, and analysis of visuals for best content. You must have creative instinct, be organised

As a Copywriter you'll be responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts. Usually working on multiple projects, the typical creative process can involve:

1). meeting with account executives to discuss the client's requirements and core messages
2). familiarising themselves with the product, target audience and competitor activities in the market
3). brainstorming ideas and concepts for the visual and words with other members of the creative team
4). presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
5). writing various copy options, which may be presented to the client as a story board (a consecutive series of frames 6). depicting the script and drawings that may be used)
7). modifying copy until the client is satisfied
8). overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies

Accuracy is essential. The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice. Although proofreaders may examine the final copy, copywriters are also responsible for checking spelling and grammar.

Experience Guidelines:
1). Bachelor’s degree, preferably in Journalism, English or Communications
2). 3 - 5 years of copywriting/editorial experience in an advertising or marketing environment
3). Portfolio/writing samples
4). Should have a background in a multinational Ad agency

About The Company

HR Source Consulting is a premier Human Resources Consultancy that provide clients across the Middle East and North Africa (MENA) with expert human resources planning and solutions. By inference, we have the expertise to attract high calibre candidates that fill specialist roles in the key industry sectors with focus in:
• IT (Information Technology)
• Media & Communications
• FMCG and many others

We deliver to a multitude of client organisations across the MENA region from leading multi-nationals (MNC's) to SMEs and boutique businesses. We are your 'Regional HR partner with Global Reach'.
We adopt tailor made services and solutions to ensure that our clients need is fully met .
We provide a multi-step consultancy approach to sourcing the ideal candidate, to ensure that your requirement is fully fulfilled and delivered to. Furthermore we offer tailor made HR Services and Solutions in the additional following areas:
• Permanent Recruitment Solutions
• Interim & Contract Recruitment Solutions
• Managed Services
• Salary Surveys
• Outplacement Services
• Relocation and Company setup advice

In short, HR Source Consulting is dedicated to delivering human resources solutions at every level (from Junior, Mid to Senior and C-Level Executives). This includes successful placements for every type and size of client organisation by sourcing candidates at all levels of seniority. We like to go the extra mile and serve our clients every need of HR and provide additional solutions and services from salary surveys, market intelligence, outplacements services and relocation and company set up advice.