Copy Writer

Synopsis
The Copywriter (English) serves as a versatile and indispensable member of our team, providing expertly crafted written content to support various departments and initiatives across the company. This role plays a crucial part in enhancing communication, branding, and storytelling efforts throughout the organization.

Accountabilities

1. Generate compelling written content for a wide range of purposes, including marketing materials, internal communications, product descriptions, website content, social media posts, and more, catering to the specific needs and objectives of different departments and projects.
2. Collaborate closely with stakeholders from different departments to understand their requirements and objectives, offering creative input and strategic solutions to effectively communicate key messages and brand values.
3. Adapt writing style and tone to suit different audiences and platforms, ensuring consistency in messaging while tailoring content to resonate with specific target demographics and channels.
4. Respond promptly and efficiently to ad-hoc requests for written content from various departments, demonstrating flexibility and adaptability in meeting tight deadlines and changing priorities, while maintaining high-quality standards.
5. Maintain a high standard of quality, accuracy, and professionalism in all written output in English, adhering to brand guidelines and industry best practices to uphold the company's reputation and brand integrity.
6. Stay informed about industry trends, emerging technologies, and best practices in copywriting and communication in both languages, continuously refining skills and approaches to deliver exceptional results.

Education & Experience

1. 5+ years of experience in copywriting, content creation, or related field, with a proven track record of crafting impactful written content for diverse purposes and audiences in English.
2. Bachelor's degree in English, Communications, Marketing, or relevant field.
3. Excellent writing and communication skills in English with a demonstrated ability to adapt writing style and tone to suit different contexts and objectives.
4. Strong attention to detail and proofreading skills in English, with a keen eye for accuracy and grammar in both languages.
5. Ability to work effectively in a fast-paced environment, managing multiple projects simultaneously while maintaining high standards of quality and meeting tight deadlines in English.
6. Creative thinking and problem-solving abilities, with a passion for storytelling and brand communication across various channels and platforms.
7. Knowledge of airline industry is advantageous.

About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world's leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board. Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation. To learn more, visit etihad.com.