Content Strategist

We're seeking a kick-ass creative content strategist to drive content strategy for our clients and lead our brand marketing team.

In this role, you'll spearhead the rollout of a new service within our business: social media search. Consumer search behavior is moving from traditional search engines like Google to social media sites like TikTok, Instagram, and LinkedIn, which have search baked in.

We'll assign you the task of developing our social media search offering and leading our client's social media content strategy end-to-end. We expect you to be on top of what's hot, detect opportunities, and then strategize and produce compelling content that gets our clients at the center of rising trends.

You'll also drive the content strategy to promote our agency brand.

In this capacity, you'll lead a team of gifted content creators, including a brand writer, graphic designer(s), videographer and editor, and marketing executive, to develop content that informs, educates, and inspires our potential clients and community about our work.

Your job will be to conceptualize and ideate our content strategy and oversee the production of blogs, videos, podcasts, social media, newsletters, events, and other content assets from concept to completion. In doing so, you'll be accountable for increasing reach, engagement, and influence via an organic content funnel you put in place to drive double-digit month-over-month lead growth.

In this position, not only will you own all forms of organic content, but you'll also collaborate with the agency's performance marketing specialists (Google Ads, Meta Ads, SEO, Digital PR) to deliver a holistic inbound marketing strategy that converts.

You'll drive content standards by proofreading, editing, and improving posts, podcasts, and videos. You'll also coordinate distribution and optimize content for organic search performance.

Your role will encompass branding, content strategy, ideation, production, and execution. We're looking for someone who can do all of this (and then some) and significantly raise the bar on the content quality we put out.

In this role, you'll require cutting-edge SEO and PPC know-how to ensure you know what exceptional content looks like in our niche.

Note: This full-time role is based in Dubai, United Arab Emirates. Not in Dubai right now? No worries. We cover relocation costs, flight, visa, and up to four weeks of accommodation when you land.

Requirements

Previous SEO/PPC experience, a love for content marketing, and a fun-going attitude are necessary.

If you answer YES to all of these, this role will be a good match:

• You are crazy passionate about all things social media and content marketing, but you still view marketing from a holistic perspective. You get that when performance, search, social, and content marketing are done right, they can work together to drive an avalanche of inbound traffic, leads, and sales.
• You are immersed in the cultural zeitgeist. You are the first to know about and capitalize on internet trends. When someone needs to know what's working right now on social, you are the go-to person.
• When it comes to branding, you have exceptional taste and an impeccable eye for detail. You demand the sort of brand standards even Apple, Dior, and Porsche would find difficult to uphold.
• You are a data geek. You love diving deep into numbers to identify opportunities, content gaps, and target audience preferences.
• You know SEO and PPC like the back of your hand, which means you know the topics, hooks, and angles that will land with search marketing enthusiasts.
• You've got a proven track record of growing brands using content marketing. We want someone who has been there and got the tee shirt - and we'll ask you to prove it.
• Whoever said, 'The only constant is change,' was probably talking about SEO. We move at one hundred miles an hour, which is great because you can oversee your team members, meet deadlines, and delegate tasks effortlessly.
• Your standards are exceptionally high. You are always raising the bar because in your world, great just isn't good enough.
• You have excellent organizational and people management skills and can manage competing deadlines. You are proficient at building processes and nurturing and growing teams.

• The opportunity to work with a talented team on an important mission.
• Unlimited (paid) personal time off for vacation, sick, and wellness days.
• Flexible hours and the freedom to work remotely (from anywhere!) for up to 8 weeks per year.
• Radical transparency across business metrics and information (we call this open for business).
• 100% company-paid health insurance and annual airfare.
• Brand new Apple Mac on your first day.
• When the company does well, so will you. 8-15% of the net profit gets shared amongst the team members.
• We cover regular training, professional workshops, and book purchases.
• International team retreats and meet-ups that bring together our remote-first workforce.
• A fun work culture where we value your work and our client's business.