Content Manager

Key Responsibilities

Content Strategy & Planning

• Develop and own a comprehensive content calendar for all four brands.
• Create and execute multi-channel content strategies targeting recruiters and jobseekers.
• Align content with business goals, brand positioning, and audience insights.

Content Creation & Execution

• Generate high-impact content ideas and lead the creation and repurposing of materials across our brands, covering topics like industry trends, hiring tips, legal insights, surveys, and more.
• Ensure consistency in tone, style, and brand-specific voice across platforms and formats.
• Source and coordinate a team of freelancers for design, copywriting, podcast editor to ensure high-quality content production.
• Deliverable
• 2 newsletters per month per brand (total of 8/month)
• 3 social media posts per week per brand on Linkedin and Meta
• 2 Employee advocacy specific content per week per brand on Linkedin
• Organic job offer advertising on Meta and TikTok
• 2 podcasts per month and snippets production

Podcast Content Management

• Manage the editorial calendar and content distribution for Le Mouton Cinq Pattes, our signature podcast.
• Collaborate on episode themes, guest selection, and publishing timelines.
• Generate snippets of each episode :
• Social media clips (3090 sec highlights for LinkedIn, Instagram Reels, TikTok)
• Visual quotes or audiograms with captions
• Transcription-based pull quotes for carousels or blog posts
• Newsletter teasers linking to full episodes

Employee Advocacy Program

• Manage the employee advocacy strategy across all brands.
• Generate ready-to-share content for employees to publish on their own networks (especially LinkedIn).
• Establish and maintain posting cadences, ensuring timely distribution across the team.
• Track and analyze the impact and ROI of employee-driven content initiatives.

SEO & Analytics

• Leverage SEO best practices to boost content visibility and engagement.
• Monitor and report on content performance across platforms.
• Continuously optimize content based on analytics, audience feedback, and trends.

Community Engagement

• Collaborate with Talent and Sales teams to gather insights and ensure messaging aligns with audience needs.
• Foster community interaction through engaging content formats like polls, videos, carousels, and Q&A.

What We're Looking For

Skills & Experience

• 3+ years in content management or a similar role, preferably in HR, recruitment, or tech sectors.
• Strong grasp of SEO, social media strategy, podcasting, and content analytics.
• Proven ability to deliver high-quality, engaging, and audience-specific content.
• Experience with LinkedIn, Meta (Facebook/Instagram), and TikTok for organic brand and job promotion.
• Familiarity with email marketing platforms and scheduling tools (e.g., Mailchimp, Active campaign).
• Experience in managing and sourcing freelance talent (writers, designers, videographers, etc.).
• Prior experience running employee advocacy or ambassador programs is a strong asset.
• Fluency in English and French is required; Dutch is a strong plus

Mindset & Attributes

• Creative, strategic thinker with a business-oriented approach.
• Strong project management and organizational skills.
• Data-driven decision-maker with attention to content performance metrics.
• Adaptable and collaborativeable to work across brands with distinct tones and objectives.