Content Creator (F&B Background)

Alabbar Enterprises is a UAE-based retail group that represents established brands like Social House, Candylicious, Ethan Allen, Yogurtland, Garrett Popcorn Shops, and Garrett Gold. It is also the parent company of multiple F&B concepts like Caya, Two Bistro, Karak House, Parka, Social House, Gia, Markette, Carpo, and Angelina under its umbrella.

An entity with lifestyle and retail endeavours and a passion for distinction - moments growth. Guided by our values and positivity, we bring prevailing international & homegrown brands, delivering the highest levels of retail excellence and experiences to our guests. The backbone of our vision is to pursue opportunities to grow and expand our presence locally and internationally while adhering to our core values and bringing synonymous moments and experiences to life.

Job Purpose:

The Content Creator's main job is to produce and create engaging digital content to be used across all our social platforms, increasing engagement with our audiences, developing creative ideas, suggesting new innovative ways of delivering digital content, and keeping up-to-date with the latest digital marketing trends.

Duties & Responsibilities:

1. Shoot and edit relevant, engaging, and high-quality content for various platforms, including website, social media, and newsletters.
2. Collaborate with the Creative Team & Brand Manager to develop and execute content strategies aligned with company goals.
3. Analyze content performance and adjust curation strategies accordingly to optimize engagement and reach.
4. Maintain a deep understanding of industry trends within the F&B industry.
5. Ensure all curated content adheres to brand guidelines, style guides, and legal requirements.

Job Requirements:

1. Minimum 3-4 years of experience creating engaging content.
2. Previous experience in editorial and concept shoots is a must.
3. Must have food styling/set-up experience.
4. A strong portfolio from an F&B and lifestyle background.
5. A keen eye for aesthetics and details.
6. Ability to work methodically and meet deadlines.
7. Art direction skills required to lead independently.
8. High awareness of social media and content creation.
9. Ability to cope with short timelines for creation and editing.
10. Ability to work closely with the in-house designer to create content and collateral.
11. A degree in film production or similar would be an added benefit.