Content Creator

Job Description

• Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
• Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
• Assisting the creative team with the design of promotional materials.
• Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
• Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
• Monitoring social media and company website metrics.
• Utilizing SEO methods to increase site traffic.
• Suggesting new ways to promote company offerings and to reach consumers.

Education:

Bachelor’s degree in English, marketing, or a similar field.

Experience:

• 10+ years’ experience in health care, creating strong, engaging content.

Preferred Qualifications:

• Demonstrated excellence in writing, proofreading, and editing.
• An understanding of SEO best practices.
• Excellent research, organizational, and time management skills.
• Strong listening and native English communication skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.

Content Strategy Development

• Developing a content strategy that aligns with the brand’s goals, target audience, and overall marketing objectives.
• Planning content calendars, defining content themes, and determining the optimal content mix (e.g., blog posts, videos, social media posts).

Audience Research and Targeting

• Conducting research to understand the needs, preferences, and behaviors of the target audience.
• Tailoring content to engage the audience based on demographic and psychographic data.

Content Planning and Scheduling

• Organizing and planning content creation activities to ensure consistent output and timely delivery.
• Scheduling content for publication using tools like Hootsuite, Buffer, or content management systems.

Creative Content Development

• Writing and Copywriting
  • Writing compelling and engaging text for blogs, websites, social media, and other digital platforms.
  • Crafting attention-grabbing headlines and calls-to-action (CTAs) that drive user engagement.
• Visual Content Creation
  • Designing or producing visual content such as images, infographics, and illustrations that complement written content.
  • Using tools like Adobe Photoshop, Canva, or similar platforms to create high-quality graphics.
• Video Production
  • Creating and editing videos for platforms like YouTube, TikTok, Instagram, or corporate websites.
  • Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) and video shooting techniques.
• Photography
  • Capturing high-quality images for blogs, social media, and marketing materials.
  • Using professional photography equipment and editing software to create visually appealing photos.