Consumer Insights Analyst

Job Responsibilities

1. Lead consumer practice for Intelligence, putting the consumer at the forefront of decision-making and serving as a vocal strategic partner and change-agent for the businesses.
2. Fully responsible for designing, analyzing, and presenting primary and secondary market research projects (Qualitative, Quantitative, offline, online, ad hoc, longitudinal, co-creation, etc.).
3. Connect with various business units to understand their requirements and shape reports accordingly.
4. Develop and shape group-wide and targeted consumer studies, coordinate with agencies and Group data sources.
5. Continuously represent the voice of the consumer in effort to know their requirements deeply and share the knowledge within the Group.
6. Communicate action-oriented insights to the business to inform strategy and plan through qual/quant synthesis and compelling/visual storytelling.
7. Proactively identify and develop new opportunities/white space for GCC consumer research and link it to strategic priorities of the Group.
8. Track data on global consumer sentiment to measure variances vs GCC markets.
9. Proactively seek new data sources and integrate it into the consumer research.
10. Be an agent of change for consumer knowledge and insights.
11. Collaborate across the Intelligence, Strategy, Growth and Business Development teams to use our scale and increase efficiencies and maximize business impact.
12. Lead a team of executives and guide in creating reports and presentations.

What You’ll Need To Succeed

1. Curious, proactive, and passionate about the luxury industry.
2. 5 to 10 years of marketing research experience in CPG or Beauty/Fashion industry or at an agency.
3. Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required.
4. Team player, motivated, with very strong analytical and presentation skills.
5. Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate.
6. Experience leading projects with ownership of suppliers, research, and schedule.
7. Curious professional continuously striving to develop him/herself.