Communications Specialist

Technology Innovation Institute
Abu Dhabi
AED 50,000 - 200,000
Job description

The candidate will serve as a critical point of contact for TII Shared Services' communication needs and will provide support for wider engagement across the department as needed.

This is a one-year contract, renewable.

1. Strategic Communication Planning

  • Conduct market research and analysis to identify target audience preferences, industry trends, and competitor activities.
  • Leverage the wider department and agencies to deliver a robust strategy and execution plan for each of TII’s campaigns and initiatives.

2. Content Development & Content Review

  • Create and curate engaging and informative content across various platforms, including press releases, articles, blogs, website, social media, and marketing collateral.
  • Collaborate with internal teams and external agencies to develop content that aligns with brand voice, key messages, and target audience.

3. Media Relations and Public Relations

  • Cultivate and maintain strong relationships with media outlets, journalists, and key stakeholders to promote positive coverage and enhance brand visibility.
  • Proactively pitch stories and secure media opportunities to position TII as a thought leader in the industry.
  • Monitor media coverage, social media trends, and public sentiment to identify potential issues or opportunities and develop appropriate responses.

4. Crisis Communication

  • Support the Communications Manager with crisis communication plans and protocols to effectively respond to potential crises or reputation issues.
  • Monitor and analyze media coverage during crises.

5. Internal Reporting

  • Support with weekly internal reporting into the head of the department/ Comms Manager.
  • Help prepare internal briefing documents for the leadership team.

6. Other

  • Participate in any group-wide campaigns by the Marketing & Communications team.

JOB SPECIFICATIONS:

  • 4-5 years’ experience working in a semi-government entity, automotive and tech industries with a track record of supporting successful communication campaigns.
  • Additional experience working in a Communications agency would be preferred.
  • Good English language writing skills, with the ability to create engaging and persuasive content across various platforms. Strong Arabic language skills would be a bonus.
  • Good media relations skills and experience in managing press relations and securing media coverage.
  • Proficiency in utilizing digital marketing tools and social media platforms for effective communication and brand promotion.
  • Excellent interpersonal skills and the ability to build and maintain positive relationships with internal and external stakeholders.
  • Strong organizational and project management abilities, with the ability to handle multiple priorities and meet deadlines.
  • Knowledge of industry trends, emerging technologies, and best practices in communications and marketing.
  • Bachelor's degree in marketing, communications, or a related field.
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