Strategic Planning: Develop and implement commercial strategies to achieve corporate goals. Analyze market trends and competitor activities to identify opportunities for growth.
Sales Management: Oversee the sales team and set targets to achieve sales objectives. Monitor sales performance and analyze sales metrics to provide insights and recommendations.
Client Relationship Management: Build and maintain strong relationships with key clients and stakeholders. Address client needs, concerns, and feedback to ensure high levels of customer satisfaction.
Market Analysis: Conduct market research to assess demand, price levels, and competitor activity. Identify target markets and develop approaches to penetrate those markets.
Financial Management: Prepare budgets and forecasts related to commercial activities. Monitor financial performance and ensure profitability by analyzing revenue and cost drivers.
Contract Negotiation: Negotiate contracts with clients, suppliers, and partners to secure advantageous terms. Ensure compliance with contractual obligations and resolve any disputes that arise.
Collaboration with Departments: Work closely with other departments such as marketing, finance, and operations to ensure alignment in strategies and activities. Coordinate cross-departmental efforts to execute commercial initiatives effectively.
Team Leadership: Lead, motivate, and mentor the sales and commercial teams to enhance performance. Conduct training and development programs to improve team skills and knowledge.
Reporting and Documentation: Prepare and present reports on commercial activities, sales performance, and market trends to senior management. Maintain accurate records of sales forecasts, contracts, and client interactions.
Risk Management: Identify potential risks related to commercial activities and develop strategies to mitigate them. Ensure compliance with legal and ethical standards in all business dealings.