Cluster Social Media Marketing Assistant Manager

Key Duties and Responsibilities:

• Manage five social media accounts across Anantara Sir Bani Yas Island and Qasr Al Sarab Desert Resort & Spa
• Develop and manage content calendars for all social media platforms
• Create, curate, edit, and manage all published content (images, video, written)
• Write compelling captions that align with the brand's voice and strategy
• Prepare influencer content creation briefs and coordinate with PR agencies
• Implement and lead strategic initiatives for follower growth and audience engagement
• Plan and execute content creation from photoshoot to video editing
• Compile and deliver detailed monthly reports on social media performance and analytics using industry-standard tools
• Manage influencer relationships and introduce brand partnerships
• Stay up to date with the latest social media trends, algorithm changes, and emerging platforms to inform strategy
• Manage social media crises or negative feedback in a professional and timely manner
• Set and achieve key performance indicators (KPIs) to measure the success of social media efforts, ensuring alignment with overall business objectives
• Provide live coverage or real-time posting for brand events to enhance audience engagement
• Monitor, listen, and respond to users in a social way while cultivating leads and sales
• Analyze campaign data and web traffic metrics
• Manage property websites and OTA content updates

Qualifications:

• Minimum 2 years of related work experience in digital marketing, graphic design, or social media management
• Previous experience in luxury five-star hospitality industry is preferred
• Proficiency in Adobe InDesign, Photoshop, Illustrator, or similar design software
• Experience with Adobe Analytics or Google Analytics with the ability to source own data and insights
• Experience managing paid social media campaigns and analyzing performance metrics
• Self-motivated with the ability to identify problems and work methodically to solve them
• Ability to work independently, highly organized, and detail-oriented
• A natural eye for engaging content and visual design
• Strong communication skills and a collaborative team-oriented mindset
• Ability to multitask and manage multiple projects simultaneously

Additional Information:

Relocate to a remote area

Remote Work:

No

Employment Type:

Full-time