Cluster Assistant Marketing & Communication Manager

Cluster Assistant Marketing & Communication Manager Hilton Hotels

Education: Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description: A Cluster Assistant Marketing & Communication Manager assists the Marketing Manager and Communication Director in designing, coordinating, directing and evaluating all of the Hotel Marketing to formulate effective marketing strategies to achieve long term goals.

What will I be doing?

A Cluster Assistant Marketing & Communication Manager supports the marketing function and serves as the Marketing Hub for all key functions such as Regional Marketing, Revenue Management, Sales, Finance, Hotel Operations, F&B and eCommerce. Specifically, you will be responsible for performing the following tasks to the highest standards:

• Develop and implement an annual bespoke marketing plan by segment in line with budget requirements to ensure all hotels meet their general marketing objectives including revenue targets.
• Ensure effective market positioning of the cluster is in place, with a focus on driving brand awareness.
• Independently manage and implement key marketing initiatives and promotions whilst ensuring all activity is aligned with regional and global marketing activities.
• Develop, proactively manage and implement the annual marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines.
• Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process.
• Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders.
• Manage the rollout of marketing initiatives to support the property in meeting their revenue targets, leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships, Hilton Honors, and third-party distribution.
• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness.
• Ensure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met.
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant with corporate guidelines and within budget guidelines across all marketing activities.
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment.
• Develop and manage all social media activity for the cluster and support departmental initiatives.
• Recognize and execute opportunities for the loyalty program Hilton Honors as well as other incentive programs and manage all cluster CRM and database requirements.
• Identify local partnership opportunities with the regional team, and oversee the ongoing execution of revenue-driving activities.
• Responsible for building a coherent social media strategy for the hotel and its outlets.
• Seek to grow social media followers and enhance interaction with customers on these sites using relevant tools and techniques.
• Respond to customer postings as appropriate, tackling any complaints and issues.
• Achieve agreed performance goals and marketing objectives of the role set out by the Line Manager.
• Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing, and partnership programs.
• Execution of marketing projects in line with resources and budget objectives.
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success.

Desired Candidate Profile:

Company Industry:

• Hotels
• Hospitality

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• Cluster Assistant Marketing & Communication Manager

Location: Abu Dhabi, Ajman - United Arab Emirates (UAE)