Cluster Assistant Director of Sales

The Assistant Director of Sales is responsible for driving sales growth, developing strong client relationships, and supporting the Cluster Director of Sales in executing sales strategies. This role involves identifying business opportunities, managing key accounts, and ensuring revenue targets are met while maintaining high levels of customer satisfaction.

• Under the general guidance and supervision of the Cluster Director of Sales and Marketing, develops and implements strategies and activities of the Sales Department to achieve and exceed forecasted revenue figures in Rooms and Food & Beverage and all hotels related revenue streams (e.g. Apartments).
• Strive to become the most professional Sales & Marketing department in Dubai and throughout Accor.
• Develop, implement, maximize, monitor, and evaluate objectives, strategies, and activities of the Sales Department to achieve and exceed forecasted revenue figures in Rooms and Food & Beverage and all hotels related revenue streams (e.g. Apartments).
• Ensure that an effective and efficient day-to-day acquisition program, including administration reporting system, is organized and deployed.
• Promote marketing awareness and leadership to all Heartists. Develop an organized, motivated, and cohesive Sales & Marketing team.

Key Deliverables and Responsibilities

• Develop, implement, and manage the sales & marketing business plan and strategic sales strategy to ensure the hotel is well positioned across existing and emerging markets and market segments, achieving and exceeding forecast and budget.
• Prepare the annual Sales & Marketing budget and business plan, considering Market Mix, occupancy levels, Average Room Rate, Rev. Par yield management, and revenue streams throughout both rooms and food & beverage, including the marketing plan of how the same will be achieved.
• Conduct regular thorough analysis of the market and specifically the hotel competitor set, ensuring the hotel is well positioned rate and yield management structure-wise to achieve and maintain the budgeted Revenue Generated Index rating.
• Develop, implement, and manage rates structures and strategies through market data review and demand analysis.
• Develop, implement, and manage the process of developing sales leads and qualifying them across all business units within the hotel, ensuring all key Heartists are familiar with and understand this process.
• Establish materialization goals for key accounts and market segments for each team member and monitor and manage the same.
• Monitor and manage the departmental operating expenses in line with budget and forecast.
• Manage the coordination of all strategic Accor Sales & Marketing activities in line with the Area Sales & Marketing Office.
• Ensure all Standard Operating Procedures and Contracts for the Sales & Marketing department are written, reviewed, and approved as necessary.

Qualifications :

• Bachelor's degree and/or Hotel Management degree is an asset.
• Minimum of 5 years of experience in a senior sales management capacity within the hospitality industry or related tourism field.
• Revenue management experience is essential.
• Excellent communication skills, interpersonal, written, and public/media relations.
• A proven record of results-oriented leadership and team development.

Remote Work :

No

Employment Type :

Full-time