Foster and maintain strong relationships with clients, event planners, and organizations to generate and nurture catering leads.
Stay abreast of industry trends, competitors, and market dynamics to identify potential catering opportunities and maintain a competitive edge.
Develop and implement effective sales strategies to meet or exceed catering revenue targets, including setting pricing strategies.
Create customized and detailed catering proposals, outlining event specifications, menu options, pricing, and additional services.
Negotiate and finalize contracts with clients, ensuring terms and conditions align with hotel policies and cater to client preferences.
Collaborate closely with the hotel's banquet and culinary teams to ensure the seamless execution of catering events, including logistics, menu customization, and special requests.
Monitor and manage event budgets to maximize profitability while maintaining cost control.
Generate regular sales reports, forecasts, and updates to assess performance against targets and provide insights for continual improvement.
Attend industry events, trade shows, and networking opportunities to expand your professional network and represent the hotel effectively.
Qualifications
Bachelor's degree in business, Hospitality, Marketing, or a related field.
Proven experience in catering and banquet sales within the luxury hotel industry, demonstrating a successful track record in securing and managing catering events.
Strong sales, negotiation, and presentation skills.
Excellent interpersonal and communication skills to build and maintain client relationships.
Proficiency in CRM software, Microsoft Office Suite, and relevant sales tools.
Exceptional organizational and time management abilities to handle multiple leads and projects simultaneously.