- Conduct market visits for R&D within territories and secure the required information for competition benchmarking in a defined format
- Conduct competition benchmarking across all territories for all the defined UDAs and identify "So What" for each UDA
- Attend Trade fairs in order to assess trends and be abreast with the current market scenario
- Conduct customer home visits or stores to secure Customer / Retail feedback and incorporate revisions in the assortment accordingly
- Identify new products of international retailers through online research in order to assess trends and be abreast with the current market scenario
- Ensure that the product development / sourcing process is as quick and efficient as possible, in order to ensure extremely fast time to market
- Prepare and maintain newness tracker for respective category
- Ensure newness is reviewed and ordered on time
- Ensure all columns in the Product Launch Pack (PLP) are filled correctly for all new products especially features and benefits to customer
Category Management, Growth & Profitability
- Prepare data for UDA analysis and conduct initial level of checking to ensure no data entry gaps
- Prepare price ladder for key UDAs across all territories
- Support senior category management to prepare assortment and pricing architecture by analyzing UDAs, competition benchmarks and Price ladders
- Prepare parts of assortment presentation together with other team members
- Identify and react quickly to trends in the business to maximize sales, test emerging trends for selling viability
- Analyze weekly and monthly sales, margins and inventory with the goal of optimizing sales and minimizing markdowns
- Liaise with cross functional teams- VM, Marketing, eCom, L&D and Retail teams to develop strong story lines for digital marketing as well as in-store experience delivering omni-channel synergies
- Conduct Product by Product (PBP) analysis along with Planning to ascertain monthly buys as per spend plan