Business Unit Head Derma

Your Tasks

• Define and execute Eucerin plans aligned with regional and global strategic priorities.
• Align the 360 strategy between different touch points.
• Define together with Digital & Media team the precision marketing and precision influencers strategies together with a sufficiency investment model to reach the right consumer targets under the full funnel approach.
• Align the main initiatives to Medical Management strategy (Promotional Grid, Congresses, KOLs and DOLs).
• Ensure the right detailing operation, building best detailing team focusing in the heavy prescriber calls (Segmentation, Targeting, frequency & KPIs) maximizing the usage of IQmed platform.
• Roll out the brand plan to S&CM and Sales team ensuring the right visibility and exhibition aligned to brand and category positioning, supporting by the right professional advise at POS.
• Monitoring the brands performance (net sales, market share, prescriptions share, etc.) and brand development against sales/ profit forecast and budgets.
• Support of regional innovation projects and providing local consumer insights / needs into the process.
• Identify market challenges & opportunities to win in local markets leveraging expertise within the region.

Your Profile

• Education: University / higher education degree.
• Skills: Commercial & strategic thinking, Consumer focus, Relationship building, analytical.
• Experience: 10 years of significant Marketing & Sales management experience in Dermocosmetic or Pharmaceutical companies managing OTC or OTX products.
• Lead team to organize integrated communication approach to develop and deliver consistent message across all local, regional and global teams.
• Guiding, motivating and developing the subordinated staff.