Business Marketing Associate

Oversee the delivery of the fully integrated marketing and investor promotions engagement programmes globally, to position Dubai as a world-leading and future forward business hub.

The role is specific to delivering integrated B2B investor relations/promotions and business engagement programmes across international markets and tailored to all specific audiences and their channels of influence.

Key Responsibilities:

• Conduct media mapping (traditional + digital) by country/audience/sector/objective.
• Map and define all key platforms for engagement: Webinars, events, thought leadership, associations, chambers, KOL networks.
• Delivery of 360 promotion plan, identifying and engaging the right mix of:
• ATL - PR, Social, Content Partnerships, Sponsorship, Brand Associations, Influencer Content, Website/Digital, Advertising, centralized content distribution.
• BTL - Events, Roadshows, Webinars, Ambassadors, Pitch Packs, Brochures, FAMs, Email.
• Detailed review, analysis and recommendations for digital platforms/unified content strategy.
• Development and collation of available data points and identification of gaps.
• Research/current brand perception review.