Business Analyst

Role & Responsibilities

• Campaign Management identifying if campaign is successful based on cost per lead and cost per sale.
• Segment customers database to design specific win-back campaigns based on End of Term (Finance), Repurchase customers, End of BSI/BRI and Complaint Customers.
• Analyse the lost sales, investigate reasons through follow-up enquiries, and prepare a summary report.
• Nurturing the data enrichment process on a periodic basis.
• Maintain or update business intelligence tools, databases, dashboards, systems or methods.
• Managing the Sales Funnel Process and identifying the gaps that require focus from Sales Management.
• Monitor Walk-in activities and source of business/enquiries.
• Assist in running the Loyalty program.
• Assist in the CRM implementation and related processes.
• Prepare monthly and quarterly reports/dashboard (such as Sales Funnel, Lost Sales, Campaign Management, NPS, Retention & Conquests Rates, etc.)

Candidate Specifications

• Minimum 3-5 years of data analysis and reporting in the CRM department experience.
• Strong background in Customer Acquisition, Re-engagement, and retention methodologies.
• Experience in the Automotive industry is highly preferred.
• Excellent IT skills including CRM, Reporting tools such as Power BI, Tableau, MS Office and web-based technologies.
• Strong Communication skills, written and verbal.