Brand Marketing Manager

Peninsula Hospitality Group
United Arab Emirates
AED 120,000 - 200,000
Job description

This role is specific for Rodeo Drive Dubai The American Bar & Restaurant.

The Brand Marketing Manager will be responsible for developing and executing innovative marketing strategies that enhance brand awareness, drive foot traffic, and increase customer loyalty. You will collaborate with cross-functional teams to deliver impactful campaigns, ensuring the brand's voice and vision are consistently communicated across all channels.

Key Responsibilities

  1. Develop and Execute Marketing Strategies: Create comprehensive marketing plans to achieve business objectives and drive brand growth.
  2. Campaign Management: Design and manage multi-channel marketing campaigns, including social media, email, print, and digital advertising.
  3. Brand Development: Maintain brand consistency across all touchpoints and develop initiatives to strengthen brand identity.
  4. Market Research: Analyze market trends, customer insights, and competitor activities to inform strategies.
  5. Partnerships and Collaborations: Identify and establish partnerships with influencers, media outlets, and industry leaders.
  6. Content Creation: Oversee the production of engaging content for social media, websites, and promotional materials.
  7. Event Marketing: Plan and execute brand events, activations, and promotions to boost customer engagement.
  8. Budget Management: Manage marketing budgets, ensuring optimal allocation of resources and ROI tracking.
  9. Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights for continuous improvement.
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