Brand Marketing Manager

Brand Marketing Manager

Category: recruitment

Job Type: Full-time

Salary Estimate: negotiable

Head Count: 1

Date Posted: 2024-03-14

Deadline: long term effective

Location: Shenzhen/Dubai

Your role

1. Collaborate with global and regional cross-functional teams, including marketing, GTM, and product development to develop and localize global marketing strategies that align with Anker Innovations goals and brand identity.
2. Conduct market research to identify trends, insights, and opportunities for brand growth in different countries.
3. Collaborate with regional marketing teams to ensure that global brand strategies are adapted effectively to local markets while maintaining brand consistency.
4. Oversee the creation of marketing materials and campaigns, including digital content, advertising, public relations, and events.
5. Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets.
6. Manage the brand marketing budget, ensuring resources are allocated effectively to maximize ROI.
7. Stay up-to-date with global marketing trends and best practices, incorporating innovative approaches into the brand's marketing efforts.

What do we expect

1. Bachelor's degree in Marketing Business Administration, or a related field and with a minimum of 5 years of working experience.
2. Proven experience in brand management or marketing, with a track record of successful global or regional campaigns.
3. Strong understanding of consumer behavior and market dynamics across different cultures and regions.
4. Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.
5. Creative and strategic thinker with strong analytical skills to assess marketing effectiveness and ROI.
6. Ability to manage multiple projects simultaneously and work under tight deadlines.
7. Mandarin is a plus.
8. Arabic language is a plus.