Brand Marketing Manager

Our client is a well-established food distribution organization with a strong presence in the HORECA and food service sector. We are recruiting a UAE experienced brand manager from the food distribution or FMCG sector to join their Dubai team. The successful candidate will be responsible for building brand portfolios and the successful launch of new brands and within HoReCa to maximize volume sales and profit.

Role Summary:

1. Develop and execute 360-degree marketing - brand development and communications strategies to achieve market penetration and retention and drive customer engagement.
2. Build a rich database of customer contacts, demographics, and behavioral drivers to build the brand through captivating digital and social media marketing campaigns.
3. Oversee corporate website updates - collaborate with web developers to upload compelling visuals and ensure user-friendly navigation.
4. Copywriting and content creation - develop and execute engaging content for the website, landing pages, email marketing campaigns.
5. Plan, execute, optimize, and monitor paid marketing campaigns across various digital and social media platforms.
6. Analyze marketing data and insights to measure the effectiveness of marketing campaigns and make data-driven recommendations for improvement.
7. Design brand guidelines for communications, collateral, media, and packaging.
8. Create sales decks to capture new business, launch new products, and accelerate category growth.
9. Organize and manage industry events such as GulfFood and hospitality awards.

Mandatory Skills & Experience:

1. 8 – 10 years' B2B brand development experience in FMCG or food and beverage distribution developing and executing online and offline marketing campaigns.
2. Strong commercial, financial, and analytical skills to analyze key metrics to maximize ROI, leverage campaign performance, and consumer data and trends insights.
3. Digital and social media marketing.
4. UAE driving license is mandatory.

Candidate Profile:

1. Currently living in the United Arab Emirates – must be able to live and work in Dubai.
2. Excellent command of English to create grammatically correct English content.
3. Ability to collaborate cross-functionally with sales to align with brand growth objectives.
4. Ability to work at a fast pace and manage multiple projects simultaneously.

Education: Bachelor's degree

Certification: Certification in marketing is a strong advantage – Google Analytics