Brand Marketing Manager

ABOUT US

Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 5000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team.

ABOUT THIS ROLE

We are seeking a dynamic and experienced Brand Marketing Manager (Chinese speaker) to drive the marketing strategy for our brands on a regional scale. This role involves supporting, developing and implementing our marketing and brand plans across countries in MEA Region, working across multiple disciplines, from building regional IMC plans and launch campaigns, to coordinating social media activity, briefing creative and working with our strategic agencies.

RESPONSIBILITIES

• Collaborate with global and regional cross-functional teams, including marketing, GTM and product development to develop and localise global marketing strategies that align with Anker Innovations goals and brand identity.
• Conduct market research to identify trends, insights, and opportunities for brand growth in different countries.
• Collaborate with regional marketing teams to ensure that global brand strategies are adapted effectively to local markets while maintaining brand consistency.
• Oversee the creation of marketing materials and campaigns, including digital content, advertising, public relations, and events.
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve targets.
• Manage the brand marketing budget, ensuring resources are allocated effectively to maximize ROI.
• Stay up-to-date with global marketing trends and best practices, incorporating innovative approaches into the brand's marketing efforts.

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing Business Administration, or a related field and with minimum 5 years working experience.
• Proven experience in brand management or marketing, with a track record of successful global or regional campaigns.
• Strong understanding of consumer behavior and market dynamics across different cultures and regions.
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.
• Creative and strategic thinker with strong analytical skills to assess marketing effectiveness and ROI.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Mandarin/Chinese speaker (Mandatory).

WORK ENVIRONMENT

• Dubai-office based role.
• Occasional travel for industry events or company meetings may be required.