Brand Marketing Executive

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What you'll be doing:

The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, social media, Corporate Communication, etc. to support the marketing strategy and objectives for the portfolio of diverse Sports brands.

Job Description:

• Work cohesively with all members of the marketing team to create an omni channel activation plan and drive implementation to maximize brand exposure.
• Assist the function to prepare regular reports and analysis on return on investment (ROI) and monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage.
• Create and manage periodic communication summary reports of all activities to keep the team abreast of ongoing and completed initiatives.
• Identify activation opportunities across channels and recommend innovative solutions.
• Liaise with internal team members (product team, brand team, etc.) as well as external teams (agencies, influencers and communities).
• Execute approved social media calendars in line with brand guidelines.
• Craft and liaise on briefs for content creation in line with brand guidelines.
• Coordinate with internal and external stakeholders to ensure smooth execution of sports marketing activities.
• Maintain records related to marketing expenses, and regularly update management on budget expenditure and overall costs.
• Proficient user of MS Office (Excel, PPT, etc.).

People Management:

• Define performance goals at the start of the year in discussion with the reporting manager and ensure that the goals are achieved during the course of the year.
• Take ownership of personal learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development.
• Keep abreast of professional developments, new techniques and current issues through continued education and professional growth.

Functional/Technical Competencies:

• Social media management
• Content planning
• Vendor management
• Creative problem-solving