Brand Manager, Sports Medicine, EEMEA

The Brand Manager is the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.

What you will do:

• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
• Develop trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers (KOL), create annual marketing plan and portfolio roadmap over 3-5 years horizon
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• In partnership with the Education Manager, identify internal training needs and create relevant content and training programs
• Create scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
• Manage branding, messaging, positioning and pricing of assigned brands based on market, customer, and competitive insights
• Coordinate the HCP academy plans and execute in line with the power brand strategy
  

What you need
Required:

• Bachelor’s degree in Marketing, Engineering, Business Administration or similar field
• 5+ years in medical devices area, in a product manager or marketing role
• Fluent in English

Preferred:

• Experience with sports medicine portfolio
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority