Brand Manager - Mattel

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CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain, and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Are you a creative marketer with a passion for building and growing strong brands across multiple categories? We're looking for a Brand Manager to join our team and play a key role in supporting the success of our brand initiatives in toys, consumer products, and location-based entertainment. You'll work closely with internal teams and partners to help execute brand strategies tailored for the GCC market. The ideal candidate for this position will be hired externally through a third-party agency.

What You'll Do:

1. Brand: Help adapt and implement regional brand strategies for local ensuring alignment with global guidelines.
2. Franchise Support: Work in partnership with the franchise team to support brand plans across toys, CP, and LBE categories.
3. Customer Marketing: Assist in delivering cross-category initiatives in key retailers ensuring successful in-store.
4. Product & Pricing Support: Collaborate with teams to review product selections and assist in adapting pricing strategies based on market analysis and competition.
5. Stakeholder Engagement: Support in delivering presentations to key partners and assist with internal brand updates.
6. Sales and Market Analysis: Assist in analyzing sales and POS data to identify trends and provide insights that inform brand decisions.
7. Media & Digital Coordination: Coordinate the implementation of local media and digital plans in line with broader regional initiatives.

What We're Looking For:

1. Experience in brand management, marketing, or related fields, preferably with knowledge of the GCC market.
2. Strong communication and organizational skills with the ability to work collaboratively across teams.
3. Experience in executing brand strategies and supporting in-store marketing efforts.
4. Analytical mindset with the ability to interpret sales data and market trends.
5. Enthusiasm for working across toys, consumer products, and entertainment categories.

Skills & Competencies Required:

1. Ability to work autonomously and in a team environment.
2. Ability to build strong, meaningful relationships with key stakeholders and partners.
3. Strong written and verbal communication skills as well as presentation skills required.
4. Team player with a can-do and highly collaborative mindset with a willingness to share best practices.
5. Independent, detail-oriented with excellent communication skills.
6. Creative and committed to excellence.
7. Able to demonstrate a growth mindset by staying curious and continuously learning, embracing challenges and improving themselves.
8. Open to feedback & willingness to learn.

What It's Like to Work Here

We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

1. We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts, and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.
2. We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
3. We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are: