Brand Manager - Maternity Coverage 7 months - Shiseido

Brand Manager Maternity Coverage (7 months)

This is a 7-month maternity coverage contract.

PROFILE:

• 4/5 years of experience in Beauty, Cosmetics, FMCG or any related field. Knowledge of the Middle East market and consumer will be considered as a plus.
• Successful track record of managing and executing 360 marketing plans.
• Experience in managing marketing A&P budgets independently.
• Experience in adapting to challenges fostering a culture of excellence and guiding communications with main stakeholders: regional office, Global brand holder, distribution partners, and retailers.
• Dynamic, positive thinking, strong analytical skills, and attention to detail.
• Excellent communication and organizational skills and great presentation skills.
• Strong knowledge of Microsoft Office (high expertise in both Excel and PowerPoint is required).
• Proficient communication in English; Arabic is a plus.
• Alignment with the Shiseido Trust8 working principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.

Key Responsibilities:

• Strategic Planning & Execution:
  • Develop and implement comprehensive marketing strategies for the Shiseido brand in the Middle East tailored to local market needs and aligned with global brand positioning.
  • Drive the annual marketing calendar including product launches, trade animations, promotions, and campaigns to maximize brand exposure and revenues.
  • Analyze market trends, consumer behavior, and competitor activities to adjust marketing plans accordingly.
  • Develop and implement marketing plans adapted to the different distribution channels where the brand is present: Free Standing Stores, beauty chains, department stores, e-retail, and pure players.
• Brand Management:
  • Ensure brand consistency across all marketing communications including digital, in-store, and offline channels.
  • Collaborate with the global brand team to localize global campaigns and ensure the brand message resonates with the Middle Eastern audience.
• Product Launches:
  • Lead and coordinate the successful execution of product launches in the Middle East region.
  • Work closely with sales teams to provide the necessary marketing support for new product introductions.
• Digital Marketing & E-Commerce:
  • Develop and execute digital marketing strategies including social media (local IG account to manage).
  • Work in collaboration with the PR team on influencer marketing and consumer activations to increase brand awareness and local relevancy.
  • Drive the performance of the brand across e-retail platforms and the e-commerce platform in collaboration with the e-retail team ensuring alignment with regional digital strategy and local priorities.
• Budget Management:
  • Manage the marketing budget ensuring effective allocation of resources to maximize the return on investment.
  • Monitor and report on the performance of marketing activities providing regular updates to senior management and HQ.
• Cross-functional Collaboration:
  • Partner with sales, PR, e-commerce, and supply chain teams to ensure seamless execution of marketing initiatives.
  • Build strong relationships with external partners including agencies, distributors, and retailers to enhance brand visibility and consumer engagement.
• Team Leadership & Development:
  • Lead and mentor a team of marketing professionals fostering a high-performance culture and ensuring continuous development of team members.
  • Ensure that all team activities are aligned with the overall strategic objectives of the brand.
• Market Research & Analysis:
  • Conduct market research to gather insights into consumer preferences, emerging trends, and competitive activity.
  • Use data and insights to refine marketing strategies and improve the effectiveness of campaigns.