The Brand Manager - Arabic Speaking is responsible for developing and implementing branding strategies for the organization's Arabic-speaking markets. They ensure brand consistency and visibility across all marketing channels and monitor market trends and consumer insights. The role involves managing and growing brand equity, conducting market research, and collaborating with cross-functional teams.
Responsibilities
Develop and implement branding strategies to drive brand awareness and growth in Arabic-speaking markets.
Create and manage brand guidelines and ensure brand consistency across all marketing materials.
Conduct market research to understand consumer needs and preferences in Arabic-speaking markets.
Monitor market trends and competitor activities to identify opportunities and risks.
Collaborate with marketing teams to develop effective marketing campaigns and communication materials.
Manage brand budgets and analyze return on investment (ROI) for branding activities.
Develop and maintain relationships with key stakeholders, including agencies and suppliers.
Monitor and analyze brand performance metrics and make data-driven recommendations.
Minimum Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 4 years of experience in brand management, preferably in Arabic-speaking markets.
Fluent in Arabic and strong communication skills in English.
Excellent understanding of branding principles and marketing strategies.